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    • About us

      Since the establishment of Barez Industrial Group in 1984 as the country’s first tire manufacturing factory, thanks to the enthusiasm of consumers, the company's products entered the Iranian tire market and because of the high quality of the tires and transferred technologies, it is established as the best Iranian tire.

      History of technology transfer: After the company began designing and manufacturing, the first technical knowledge transfer contract of Barez Co. was signed with Dena tire company (former Bridgestone Iran). Gradually, the company attempted to import TRI Russian technology and Italian Marangoni know-how to produce radial car tires. In recent years, the group - in the framework of a 10-year contract – imported the German Continental technology in order to manufacture a variety of radial tires. A the time being, all the Barez Industrial Group products are designed and manufactured based on German Continental technology and enter the market.
      History of the Barez tire: Barez Industrial Group (previous name: Kerman Tire Industries Complex) was established in April 1993 and branded their products “Barez”. The first commercial activity of Barez Industrial Group began in 1994. The initial annual Barez capacity was 25,000 tons of tires, tubes, and flaps of heavy / light transport vehicles and also agricultural tires. This capacity was achieved two years after the start of production. The tires manufactured by Barez Industrial Group were branded "Barez" and entered the market and soon were welcomed by Iranian consumers, especially in the heavy transport sector.
      The share of agricultural products in Barez Industrial Group production has also gradually increased, until after 5 years, surpassed the 50,000 a year mark. Now, the Barez Industrial Group, by producing over 100,000 pieces of tires for agricultural purposes (tractors), has captured ~70% share of Iranian agricultural tire market. The company is cooperating closely with Iranian manufacturers of agricultural equipments such as Tractorsazi Tabriz and plans to fully satisfy this company's growing needs by providing a variety of agricultural tires in the long run.
      The other strategy of Barez Co. is attempting strategic partnership with other Iranian automakers like Iran Khodro and Saipa, the two largest producers of passenger cars in Iran. Therefore, in this regard, Barez Industrial Group has established two passenger car radial (tubeless) tire plants with an annual capacity of 5 million pieces, and now has a considerable contribution in fulfilling the needs of these two automakers and other sedan manufacturers in Iran.
      The next goal is increasing the production capacity of passenger car radial tires to 10 million pieces per annum. With the establishment of Kurdistan Barez factory in the year 2013 and the implementation of capacity development projects in Kerman Barez Co., this group has begun to move towards this goal.
      Barez Industrial Group, with long-term technical cooperation contract with German Continental Company - the world's fourth major tire manufacturing company - decided to produce and supply All steel truck and bus tires for the first time in Iran. The project of constructing a unit with a capacity of 1100 pieces per day and annual capacity of more than 400,000 pieces, was in order since 2003 and the first phase was operative in the current year, i.e. 2006. With the introduction of these products which are produced in Iran based on today’s European technology and machinery, Barez Industrial Group leaped forward immensely. In recent years, the company started the 2nd development phase in this area and in addition to introducing new tires, it is going to double the production capacity of truck / bus All steel tires to achieve 400 thousand pieces a year capacity.
      Also, this group has opened its road-building production line sine 2012 and now it is the largest Iranian tire maker in this area.
      The company has launched the first production phases of SUV and 4 × 4 tires and it is going to open up the commercial radial tire production line in 2014.
      In this regard, the Group plans to increase its production capacity of 70 thousand tons per year to 140 thousand tons, and improve its position among international tire manufacturers. In recent years, the products of this Group has been welcomed by consumers, and based on Barez Co consumers’ satisfaction. the company sales trend has always been bullish.
      Currently, the company has designated a period of 5 years as exports period and follows different development plans for extension of its distribution network in the exports target markets. Some of the most important objectives of the Barez Industrial Group are as follows:

      Increasing Production rate to 10 million pieces
      Increasing domestic tire market share for replacement tires (R. P) to 40
      Increasing the exports value to $ 100 million
      Capturing a 35% market share of equipping tires (O.E.)
      Obtaining Organizational Excellence silver prize (EFQM)


      Outlook of the Group was to fulfill "the first role in the country and one of the region's tire industry role players" and with above mentioned goals, we hope this will be achieved in the not too distant future.
      Barez Industrial Group is focusing on four core values:
      - Customer - orientation
      -To create an optimal working environment for employees
      -Learning and continuous improvement
      - Outcome – orientation
      Based on EFQM organizational excellence model as a solution for organizational excellence in recent years, the strategic goals of the Barez were in line with definition of strategic objectives according to mentioned values, and defining strategic projects in the field of "management & structure", "production & operations", "marketing & sales", "research & development" and "financial field" to plan for improvement, and certainly with efforts of its colleagues, it will move towards excellence.
      The other strategy of the Group has been the creation of the brand builder distribution network and in this regard, it is committed to long-term relationship with the customers and sales agents in the market. Barez Co. products’ customers are always supported by fixed sales agents and have access to company products and after-sales service through 303 centers across the country.
      Also, at the time being, Barez tires are exported through Exports Department as well as Barez agents' network, to Turkey, Iraq, Pakistan, Afghanistan, Kazakhstan, Saudi Arabia, Sudan, Syria, Armenia and Azerbaijan.
      At the same time, by increasing Barez products’ market share, the mentioned strategy became more important and in this connection, Barez Industrial Group is going to enable marketing offices in at least 5 areas of the country to communicate with customers and provide the required services more than before.
      Barez Industrial Group, with markets becoming more competitive in recent years, has paid special attention to research and development as one of the success factors in the future, and with the construction of a modern center of research and development and equipping it, has provided the basis of design and development of its products.
      In addition, the construction of the first road - test center in the country will establish a special position for the industrial group and we hope this center creates a strong link between the country’s automakers and Barez Industrial Group.
      Barez industrial group, with emphasis on the production of all kinds of tires, especially radial threaded tires as its core activity, strives to be active in its own value creation chain.
      In this area, Barez Co was involved in construction of a production unit for ring wire and a tire coating in Sirjan, participated in establishment of industrial soot production in Mahalat, established an investment company and two commercial companies: Saman Barez Co. and Barez Tarabar Transportation Services Co.
      Understanding the value creating chain of the group and investment on it has also been one of the most important factors in the future competitive environment and must be taken into consideration as along as it has a positive effect on the group’s main activity.